Lead a Double Life in Daylesford
Posted February 1st, 2010 Comments (0) | Share | tags: Daylesford, Tourism & Major Events
This latest addition to Tourism Victoria’s award-winning Jigsaw campaign is one of the most elegant communications executions I’ve seen. These beautiful ads were shot on location in Daylesford and feature Hollywood-based Australian actor Isabel Lucas.
The plan is to encourage more interstate visitors here and position Victoria as the nation’s leading spa and health destination. Over time more campaigns will be launched emphasising the unique offerings of Victoria’s “villages”.
The Daylesford and Macedon Ranges region drew more than 1.7 million domestic visitors in 2008 and I believe it is the perfect choice to spearhead Victoria’s tourism campaign over the next three years.
For more information go to Tourism Victoria’s Daylesford page. There you can find out about accommodation, food and wine, spa and wellbeing, and events. I strongly encourage people to visit this beautiful piece of Victoria.
Television Commercial
